By A Correspondent

Velocity Eyewear has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu. The business will be handled from Milestone Dentsu’s Delhi office.

Samir Ahmed

Commenting on the partnership, Samir Ahmed, Director, Velocity Eyewear said: “We were not looking for an agency. We were looking for a partner who could understand our business and collaborate with us to win a larger share of the pie. Milestone Dentsu demonstrated the same passion that we have for our brand. They were creative and realistic in their approach. We are certain that together we can achieve greater heights in times to come.”

Ujjwal Anand

Mayank Khattar

Added Ujjwal Anand, Country Head, and Mayank Khattar, NCD, Milestone Dentsu: “Getting your hands on a brand that radiates style, is both exciting and challenging at the same time. Velocity, as a brand, competes in a speedily growing market. And we are happy to get this challenging opportunity to partner with them in their path to success. It’s surely a big win, and we are expecting a lot out if it.”