MediaMonks announces content partnership with WhiteBalance

21 Nov,2019

By A Correspondent


Sir Martin Sorrell’s S4 Capital’s content practice firm MediaMonks has agreed to a merger with Delhi-based content creation and production company, WhiteBalance. It may be recalled that S4 had appointed Poran Malani as S4 Capital’s Director for India as also opened an office in Bengaluru.


With the merger, MediaMonks adds 50 experts to the team, with the intent of doubling the India business in the coming six months. MediaMonks will also continue to invest in growing the content studio in Bengaluru into a creative hub for APAC, and aims to size up the teams and studio facility in Delhi.


Said Sorrell: “India is a country very close to my heart – one built on a heritage of creativity, and characterised by a vibrant culture. As you can imagine, I’m delighted to continue to expand into this fast growing market, offering a wealth of talent and significant growth opportunities, and the merger with WhiteBalance is the next step for us to build a leading creative content business here. At the same time we’re strengthening our position in the APAC region – ever more important – as India continues its trajectory to become the most populous country on earth.”


Added Robert Godinho, Founder & CEO WhiteBalance: “WhiteBalance is a close-knit family of artists, designers and visual storytellers. Our dream is to put a ding in the universe by creating internationally recognised work from our home, India. Having worked with the world’s leading media organisations, we’re incredibly excited that our journey has led us to join forces with MediaMonks. We’re looking forward to bringing the same professionalism to customising creative solutions for our clients in the APAC region.”


Said Victor Knaap, Global CEO MediaMonks: “We are happy to welcome a company this talented to the MediaMonks family. It’s unbelievable how well our cultures match in terms of passion for creativity and quality. What MediaMonks can bring to the Indian market is merging the disciplines of film and tech, by inviting directors and developers to come together and produce world-class digital storytelling.”


Added Malani: “The opportunity for the S4 Capital model in India is huge. India is globally recognised for its creativity and its leading-edge technology, making it the perfect place for integrating the two into a new service model. With operations in our current production hub in Bengaluru, combined with the strength of WhiteBalance, bundling our forces in the pursuit of excellent fit-for-format content is an exciting prospect as we introduce our global network to this dynamic market and open it up to world-class digital work.”



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