Makani partners Mochi to launch an integrated ad campaign

28 Nov,2019

By A Correspondent

 

Mochi has launched ‘Awesome is Contagious’, an integrated Autumn-Winter campaign, created and executed by Makani Creatives. The idea was conceived by the digital team of Makani Creatives for an activation which later became the mainline campaign.

 

Commenting on the launch of the campaign Sameer Makani, Co-Founder and MD, Makani Creatives said: “In the social media world with so many challenges going viral we have attempted to create a similar yet meaningful one where the youth influence others to be awesome just like them. We have therefore created an unconventional campaign for the target audience to better resonate with the brand’s offerings.”

 

Added Shwetal Basu, Marketing Head, Mochi Shoes: “The young generation is very self-conscious and are obsessed with clicking pictures; cashing in on this habit of the youth, we encourage them to get creative with it and therefore be awesome and influence others too. The launch of the AW campaign ‘Awesome is Contagious’ highlights the variety of awesome footwear collection that the brand has to offer.”

 

 

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