Laqshya executes outdoor campaign for Titan’s latest collection

06 Nov,2019

By A Correspondent

 

Titan has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘Raga and Maritime’.

 

Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “It’s always a great pleasure having the opportunity to execute the Titan Campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this ‘No- Miss Visibility. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high noticeability and create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience.”

 

 

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