By A Correspondent

Durga Jasraj and Neeraj Jaitly

Entertainment distribution firm Jungo TV has announced its partnership with Art And Artistes (AAA), the Indian music company founded by music producer and television personality Durga Jasraj. The partnership will result in the co-creation of a new 24×7 digital ad-supported channel called ‘Waah’, featuring performances by Indian musicians, music concerts and music videos.

Said George Chung, CEO and co-founder of Jungo TV: “We are proud to join forces with AAA and work together to launch their global digital channel. AAA is a world-renowned multimedia production house with a worldwide following that helps create a natural partnership as both companies have deep respect for and commitment to creativity, diversity, and passion for the artists creating the music. We look to bring to life a shared vision of this exciting channel to be appreciated and loved by millions of Indian music fans around the world.”

Added Jasraj: “Indian music has a huge global following, not just amongst Indians, but people across nationalities. The channel ‘Waah!!’, curated and marketed in partnership with Jungo TV, will greatly enhance the reach and penetration of Indian music to a whole new level. We are extremely honoured to be a part of this.”