By A Correspondent

JK Cement has announced a brand refresh for its brand JK Wall Putty with its new avatar – JK Cement WallMaxX. The company has rolled out a new TV campaign across the country, announcing the brand re-launch, featuring their popular ambassador, Chhutkau, to further strengthen the brand’s key positioning ‘Deewarein Bol Uthengi’.

Speaking about the campaign, Niranjan Mishra – Business Head (JK White Cement) said: “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services to our customers. JK Wall Putty has recently achieved the prestigious Superbrand status, placing it in an elite league of the world’s best brands. Having created a massive footprint for JK Wall Putty in the market over the years, with a strong brand name and an extensive sales and distribution network, the all new avatar JK Cement WallMaxX is aimed at providing better than the best to the customers. As you know, ‘max’ is a popular abbreviation of ‘maximum’. And that is what the brand delivers – smoothness max, finish max and beauty max.”