ITC’s Aashirvaad Atta launches crusade against diabetes

20 Nov,2019

By A Correspondent


Aashirvaad Sugar Release Control launched a digital campaign #AashirvaadSugarControlChallenge in the run-up to World Diabetes Day last week.


Commenting on the initiative, Hemant Malik, Divisional Chief Executive, Foods, ITC Ltd said: “Aashirvaad Sugar Release Control Atta was launched with the aim of helping individuals take control over diabetes, naturally.  Its innovative formulation and clinically tested low GI values successfully aid in preventing sugar level spikes, making it an effective staple for people having existing or potential sugar concerns. Our initiative this year is aimed at encouraging individuals and families to come together and make easy lifestyle changes that can help manage diabetes effectively and enable its prevention in some cases. We hope we are able to contribute to significant improvements in diabetes care in our country.”



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