Infectious promotes MX Player reality show, ‘Shaadi Fit’

18 Nov,2019

By A Correspondent


Ad agency Infectious has unveiled its campaign to launch MX Player’s latest show, ‘Shaadi Fit’. Said Nisha Singhania, Co-Founder, Infectious: “When people are in love they see life through rose tinted glasses. They don’t consider other factors besides love before deciding to marry. Our campaign idea was about creating dissonance with blissfully in-love couples and giving them a little reality check by asking tough questions to check if they are ready for marriage.”


Added Co-founder Ramanuj Shastry: “The promos for the MXPlayer series ‘Shadi Fit’ were fun to work on. The ads were both quirky and insightful takes on the thorny issue of “compatibility” – a top of mind issue for singles. Kudos to Director Karan Butani and The Rumor Projects for a fab job again.”



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