Indigo launches ad campaign for budget international flights

04 Nov,2019

By A Correspondent

 

IndiGo has launched an integrated brand campaign titled ‘IndiGo Abroad: Happy to be your first’ for its short and medium-haul international flights.

 

Said William Boulter, Chief Commercial Officer, IndiGo: “We are excited to launch our new brand campaign ‘IndiGo Abroad’ after the last one celebrating our 13th anniversary. This campaign is aimed at targeting domestic travellers looking at their first international trip and experiential travellers who want to explore new international destinations. Having started operations to five new countries this year, we thought this would be an apt opportunity for us to strengthen interest in foreign travel through ‘IndiGo Abroad’ campaign and we would be happy to be our travellers’ first flight to their international holiday.”

 

 

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