Indian Moms more stressed on Sundays, notes Voltas Beko Survey

27 Nov,2019

By A Correspondent


Voltbek Home Appliances has released findings from The Sunday Paradox Survey. Aiming to provide a deeper understanding about the preferences and behaviour of Indian mothers, the survey highlights the disparity between expectations vs. reality of Sundays for mothers.


Conducted online by Voltas Beko in association with Momspresso, The Sunday Paradox Survey assessed SEC A and B moms in the age group of 25 to 55 years. The nationwide survey targeted working mothers as well as homemakers, across Ahmedabad, Bangalore, Chandigarh, Chennai, Cochin, Delhi NCR, Guwahati, Hyderabad, Jaipur, Jamshedpur, Kolkata, Lucknow and Mumbai.


According to the survey, 50 per cent moms across India say Sundays are more stressful than weekdays due to household chores and preparations for the coming week, resulting in less of ‘me time’. While more than 33 per cent of moms said they wake up at the same time on Sundays as they do on weekdays (between 6 to 7 am), 43 per cent moms across the country said they do not get to wake up late on Sundays. About 40 per cent moms said their day gets over at the same time on weekdays as well as Sundays (between 11 pm to 12 am), while only 4 per cent of moms all over India said they go out for lunch/ dinner with their husband or friends on Sundays.


Commenting on the survey findings, Pradeep Bakshi, MD & CEO, Voltas Limited said:  “Belonging to the house of Tata’s, we have always placed customer centricity at the heart of all our offerings. We understand that a relaxed Sunday is a reality for almost everyone – except for mothers. To understand this dilemma and help moms get their Sundays back, we partnered with Momspresso to come up with The Sunday Paradox Survey. The survey has shown that 50 per cent of mothers feel Sundays are more stressful than weekdays. Taking a cue from this study, Voltas Beko- a brand that has been trusted by moms all along commits to taking the lead in product innovation and development that aids a better and more relaxed lifestyle for mothers in India.”



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