INCA appoints Samuel Vanel as Director of South East Asia

01 Nov,2019

By A Correspondent


Samuel Vanel

INCA, GroupM’s brand-safe influencer marketing solution, has appointed Samuel Vanel as its first Director of South East Asia. In his new role, Vanel will oversee INCA’s operations across Indonesia, Philippines, Thailand, Malaysia and Singapore; working closely with key stakeholders within markets to actively support the development of INCA’s roadmap, increasing its capabilities for sustainable success and growth.


Commenting on the appointment, Vanel said: “I am beyond thrilled to have been offered the opportunity to lead INCA in SEA and challenge myself to embed the INCA model within markets while allowing for the unique requirements of individual markets to be met. INCA has allowed GroupM to offer a compelling influencer marketing solution to some of the world’s biggest brands. I look forward to building on this success to stay at the forefront of change while simultaneously ensuring we remain focused on delivering the very best quality service to our clients.”


Added Atique Kazi, APAC lead, INCA: “Samuel brings the perfect balance of media and technology experience. His passion, belief and knowledge on Influencer Marketing is inspiring. His elevation is well deserved as he embodies a strong focus on product innovation and creative lateral thinking, which is required to meet clients marketing challenges. I’m confident that he will be of great value in propelling the INCA brand forward. I’m excited to have him on board.”



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