Ilaiyaraaja composes first corporate anthem for HCCB

29 Nov,2019

By A Correspondent

 

Noted music composer Ilaiyaraaja, has composed his first ever music anthem for a corporate brand – Hindustan Coca-Cola Beverages.

 

Said Kamlesh Sharma, Chief Communication Officer at Hindustan Coca-Cola Beverages (HCCB): “It has taken Dr. Ilaiyaraaja 40 years to find time and compose music for a corporate and we are just blessed that he did it for us. HCCB is a pan Indian company, one of the largest FMCG companies in India, whose operations span from Kutch to Kohima and Kashmir to Kanyakumari. We needed a composition that would denote the vastness of our operation but also the simplicity of our business and the purity in our values.”

 

Added Prathap Suthan, Chief Creative Officer at BangInTheMiddle, who conceived the brief for the maestro: “To me, HCCB is a river that flows through India with enough and more tributaries – these tributaries being the various products that HCCB manufactures. And much as India has been interacting and continues to interact and prosper along the shores of rivers, is how local communities and the larger nation interacts with and inspires HCCB. When you listen to the track that Ilaiyaraaja has composed, there is a certain flow to the tune. It feels like a river that meanders and cascades through with various layers. The entire tune is very smooth, there are no hard edges. It’s undoubtedly a masterpiece.”

 

 

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