Himalaya reveals ‘perfect’ way to get rid of dandruff

29 Nov,2019

By A Correspondent


The latest campaign for Himalaya anti-dandruff shampoo, conceived by 82.5 Communications, advices users to nip dandruff problem in the bud, instead of adopting temporary hacks.


Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “Himalaya’s products are always effective, but sometimes one needs a unique creative approach to make the consumer aware of why it is so. Personifying dandruff is the creative approach we have used for this campaign. With wit and charm, this device effectively drives home the message of effectiveness.”


Added Anuraag Khandelwal, Executive Creative Director and Creative Head, Mumbai, 82.5 Communications Pvt Ltd: “The shampoo category has been bubbling away with ads that all follow a fairly defined set of category codes. We wanted to push the envelope and create something effective and relevant, while being memorable at the same time. An idea that can simply extend across various media and social platforms.”



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