Hasbro rolls inaugural campaign in India

06 Nov,2019

By A Correspondent


Hasbro, a global play and entertainment company has introduced the ‘Grab and Go’ range of games in India with its latest television commercial.


Said Bhavesh Somaya, Country Manager, India and Middle East, Hasbro: “At Hasbro, we are constantly innovating and reimagining our brand portfolio to bring the best play experiences for parents and kids in India. Keeping in mind the role of toys and games in the lives of our consumers especially during key moments, we developed this range that consumers of all ages will enjoy. The Grab and Go range ensures an exciting and interesting gaming experience anytime, anywhere with family or group of friends/ With the range of popular games in a travel friendly version, we aim to bring different generations of families and friends together for fun and meaningful interactions.”


The script and storyboard were developed by Cake Mix Studios, Hasbro’s in-house creative agency. The film has been created and developed by Workship Creative Solution, a content company based in Mumbai.



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