DW announces strategic expansion in India

26 Nov,2019

By A Correspondent


Germany’s international broadcaster DW is expanding its presence in India. This week, Director General Peter Limbourg is traveling to New Delhi and Mumbai to negotiate and sign agreements with private and state-run broadcasters. DW also plans to open a new bureau in New Delhi shortly, in addition to maintaining a network of freelance correspondents across the country.


Said Limbourg: “DW currently has 31 million weekly user contacts in all of Asia but we see a far greater potential for the continent, especially for India. We offer content in eight Asian languages, and of course Hindi is one of them. In order to reach more users here, we must make sure to provide content which is really relevant to them. With nearly 900 TV channels, hundreds of 24-hour news channels in several languages and digital media growing at an amazing speed every year, India offers vast opportunities and challenges for journalism.”.



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