Dubai Tourism highlights unexplored destinations in latest campaign

25 Nov,2019

By A Correspondent

 

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced the launch of a new collaboration with Hollywood actors Gwyneth Paltrow, Kate Hudson and Zoe Saldana. The campaign film titled ‘A Story Takes Flight’, features the actresses embarking on three journeys of exploration through Dubai, filled with inspiration, discovery, and human connections. This new global campaign resolves the mystery of the last edition of Dubai’s popular #BeMyGuest series, when Shah Rukh Khan bumped into Paltrow on a beach in the last video.

 

Sharing his views on the recent campaign, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: Inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai’s aspirational leadership, the people of Dubai reflect the city’s underlying spirit, where the pursuit of excellence has no finish line. ‘A Story Takes Flight’ is unlike any other film in that it speaks to this defining character of our city. It is a story of each person’s discovery through their interaction with Dubai. Regardless of who you are or where you are from, your journey with us also has no finish line – and the paths to explore are endless. As a city, we were thrilled to have the opportunity to host Gwyneth, Zoe and Kate, and work with such an incredible director, which Reed is. Through the eyes of the actresses we see the values, connections, and experiences that are engrained in the fabric of Dubai. This is what we represent. We are proud to be a city home to over 200 nationalities and we welcome visitors to write the next chapter of their story here.”

 

 

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