Das ka Dum with Dr Bhaskar Das: Your message to ad agencies who stay away from the Abby Awards?

06 Nov,2019

Now this is a question we couldn’t help not asking Dr Bhaskar Das as part of the Q&A series in Das ka Dum. Read on…


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Q) You’ve been President of the Ad Club and are an officebearer even now. Your message to ad agencies who stay away from participating in the Abby Awards?


A) I am not even authentic enough to give any message to the cognoscenti of the advertising world. And the AdClub President’s position won’t allow me to arrogate that onus on myself. Having said that, I would submit my views on the subject: celebration of every activity (read Awards, conferences et al) in any industry is always a great rallying point for the practitioners. If this superordinate purpose doesn’t give impetus, it’s time we should collectively introspect how we can achieve this.



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