Das ka Dum with Dr Bhaskar Das: If you were 23 all over again and had the opportunity of restarting your career, would you choose the news media or would you rather be selling soaps or mutual funds?

28 Nov,2019

So we have asked this question before, but here’s it again in the light of fresh questions being raised about the future of the news media. Without further ado: Dr Bhaskar Das in Das ka Dum. Read on…

 

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Q. In the light of the way the news media is run and the overall gloom, if you were 23 all over again and had the opportunity of restarting your career, would you choose the news media or would you rather be selling soaps or mutual funds?

 

A. In this question (also) I find your obfuscation about content, delivery, device and business models. Each one is a separate beast. Addressing them as news media industry  would lead to over-simplified answers. Coming to a throwback wish: my only wonderment is that as if the suggested industries by you don’t ever suffer from the hubris of success or any corporate astigmatism. In every industry, there can be such instances where ‘ fixed mindsets’ lead to a corporate stupor. Now to paint lethargy of a corporation to the whole sector would not be fair. And when a particular sector is experiencing discontinuity due to consumer-led disruption (aided by technology-led empowerment), the aspiration should not be to go to another sector but to read the writings on the wall and quickly adjust to acquire new capabilities to remain relevant for the same industry as industry usually does not vanish, business models do.

 

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