Das ka Dum with Dr Bhaskar Das: Given the Ayodhya verdict, as a marketing practitioner, how important is it for a news entity to mirror the mood of the masses versus restraining itself to ensure some calm?

12 Nov,2019

Okay, we’ve slipped in yet another serious questions in the sea of provocative ones as part of the Q&A series in Das ka Dum. Do read on to check for Dr Bhaskar Das’s views on this sensitive issue

 

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Q. We’ve just had the Ayodhya verdict on Saturday. As a marketing practitioner, how important do you think is it for a news entity to mirror the mood of the masses versus restraining itself to ensure there is calm?

 

A. As a marketing professional, I won’t be eligible to comment on a highly socio-political issue that has the baggage of history. Besides, it’s difficult to fathom the nuances of a journalistic perspective by a marketing professional. Having said that, as a citizen of this country and as an individual, I feel that maintaining harmony for overall societal good is a better goal to strive for. Broadly, anything that is opiate for the masses would not be good for any business in the long run. We can’t forget that eternal vigilance is the price of liberty.

 

 

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