Das ka Dum with Dr Bhaskar Das: Does holding the Ad Club’s Marquees at the Prince of Wales Museum complex indicate that the winners are museum pieces?

20 Nov,2019

Okay, today’s question is unfair. But sometimes good to needle BD, no? But his response is, as always, excellent. Without much ado, Dr Bhaskar Das in Das ka Dum. Read on…

 

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Q. It’s interesting that you’re holding the Ad Club’s Marquees at The Prince of Wales museum complex. Does this by any chances indicate that the winners are all museum pieces?

 

A. In today’s ecosystem, organising an award is a commoditised activity. But when it is contextualised to a context and a storyline, a brand mythology gets created. This is true for Marquee Awards’ venue at the Prince of Wales Museum. I agree that only a cognoscenti of brand mythologies would understand it. Otherwise, the conclusion would be only literal or sardonic.

 

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