Crompton launches TVC for water heaters

27 Nov,2019

By A Correspondent


Crompton Greaves Consumer Electricals announced the launch of its first ever campaign titled – ‘Perfect Hot Water’ for its newly launched range of water heaters.


Speaking about the campaign, Sachin Phartiyal, Vice President, Appliance Business – Crompton Greaves Consumer Electricals said: “We’re very excited to launch our first ever TVC campaign for water heaters. Water heaters have become a significant part of our lifestyle and are considered as one of the most important appliances of the household. This new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences. Taking advantage of this modern amenity in order to make life more convenient and comfortable we have launched this new range of water heaters with triple shield technology. Through this campaign we wanted to showcase the most valued factor of the product in an effective manner.”



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