ClearScore encourages loan seekers to check credit scores in latest ad film

12 Nov,2019

By A Correspondent

 

ClearScore, a free credit scoring fintech platform, has announced the launch of its first TV campaign ‘Credit Score Matlab ClearScore’.

 

Said Hrushikesh Mehta, Country Manager, ClearScore: “We believe that credit education and awareness are of utmost value. Being aware of and educated about one’s credit score facilitates easier and cheaper access to finance whenever someone needs it. The purpose of the television commercial is to educate credit seekers to check their credit score on our fintech platform – for free – and find suitable credit offers quickly and easily,” adds Hrushikesh.

 

Added Srreram Athray and Elizabeth Dias, Group Creative Directors, Ogilvy, Mumbai: “When you apply for a loan you always have the jitters – what if they don’t approve it? And you go through self-doubt and fear. We took a light-hearted and yet in-your-face way of dramatizing what goes on in the loan seeker’s mind. Thus, underlining the importance of checking credit scores to be able to avail any form of finance.”

 

 

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