By A Correspondent

Citroen, part of the auto conglomerate Groupe PSA, launched its latest campaign #InspiredByChildren, on Children’s Day. Th digital campaign is the sequel of the #InspiredByIndia campaign, which is said to have increased the Citroën follower base on Instagram and also boosted the engagement rate on Facebook.

Commenting on the campaign, Arindam Sengupta, Managing Partner – West & South, Havas Creative said: “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”