Cipla back with second chapter of BerokZindagi

06 Nov,2019

By A Correspondent


Cipla has launched the second chapter of #BerokZindagi with a new digital film that highlights the campaign’s core message, “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma). The digital film released is anchored by actor Radhika Apte and includes celebrity chef, Vikas Khanna, Arjuna awardee Badminton player, Parupalli Kashyap and digital influencer, Shristi Dixit.


Said Nikhil Chopra, Executive Vice-President & Head India Business, Cipla: “This campaign intends to continue inspiring millions across India, an ambition we started executing last year through #BerokZindagi. While positive shifts testify our success, there is still much to be done for people suffering from asthma. These are people unable to live the life they deserve because of misinformation and stigma leading to non-acceptance of the disease and avoidance of inhaler use. Hence, we shall continue our work through #BerokZindagi with the central message, Asthma ke liye #InhalersHainSahi.”


This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam and Abhishek Mishra.



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