Casagrand leans on celeb power to endorse offering

29 Nov,2019

By A Correspondent


Casagrand Builders, the real estate developer of south India, has launched its TVC titled ‘Chance Irukku’ to launch Casagrand Royale, a premium community project at Sholinganallur. In a first for the real estate segment, the TVC features four celebrities – Sarath Kumar, Prasanna, Devadharshini and Abirami, who highlight key features of the project that meet the dream requirements of home buyers.


Elaborating the new campaign, Eshwar N, Executive Vice-President – Marketing said: “Casagrand Royale is a unique property designed as a kid-friendly apartment. As this is a first of its kind in the region, we wanted to showcase the theme exclusively, while also focusing on our core strengths of superior quality, best-in-class amenities and unbeatable price and location. We accomplished this subtly through a multi-star cast TVC shot in Tamil, which spoke to the customer in a quirky, light-hearted banter that was easy to recall. This is the first time a real estate firm has engaged a multi-star cast for a property ad in the sector. The TVC has been well received as each of these celebrities connect well with the general public.”



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