Alpino Health Foods rolls out digital campaign

08 Nov,2019

By A Correspondent


Alpino Health Foods has launched a digital campaign titled #BeBetter and stars Shweta Mehta of MTV Roadies fame. Conceptualised and executed by Surat-based Gemius, the campaign focuses on educating their consumers on the high nutritional value and the absence of harmful fats and cholesterol, hence providing better health for better performance.


Said Chetan Kanani, co-founder of Alpino Health Foods: “With the launch of #BeBetter campaign and having Shweta Mehta on-board, we want to spread a message that protein-rich foods if taken in the right way and the right quantity can help you perform better and gain a better health – #BeBetter!”


Highlighting the creative thought process behind the campaign, Saurabh Pacheriwal, co-founder of Gemius added: “Alpino resonates better health and strives to create an impact in the community by offering products which makes one fitter, everyday. The Peanut Butter is revolutionary and a rich source of protein. We wanted to set the brand messaging clear while also connecting with the audiences from fitness and FMCG worlds, together. Shweta rightly resonates with the messaging and the audience connect as well.”



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