Voot works it up with TikTok

11 Oct,2019

By A Correspondent


OTT platform Voot has collaborated with short video service TikTok to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in a new celebrity chat show – TikTok India presents “Work It Up”. Hosted by Sophie Choudry, the show will go live starting October 13 on Voot.


‘Work it Up’ is produced by Voot Studio which offers advertisers and brands creative, production expertise and interactivity offerings.


Said Akash Banerj, Head – AVOD Business, Voot: “Voot has continuously created content that is immersive and provides an ideal opportunity for brands to integrate and effectively deliver their brand proposition. The recently launched Voot Studio is focused on leveraging this story telling capability by providing high engagement, innovative and relevant brand solutions for advertisers beyond the conventional 30-seconder format. Work it Up created in association with TikTok India is one such initiative that will entertain while educating viewers.”


Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “#EduTok was conceptualised with an aim to ensure that learning becomes fun and engaging. Fitness is a popular and prominent category among on TikTok’s #EduTok. We are thrilled about our collaboration with VOOT as it’s the perfect platform to encourage people to adopt fitness as a lifestyle and inspire them through some of their favourite celebrities. We are excited to see the reaction of our users for the show and look forward to being a part of something that is entertaining and trendy yet inspirational.”



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