TVS unveils new campaign for Jupiter

01 Oct,2019

By A Correspondent


TVS Motor Company has unveiled the marketing campaign for its flagship scooter– TVS Jupiter. Titled ‘Dil Ka Mileage’, the campaign debuts a new television commercial film for the brand.


Said Aniruddha Haldar, Vice President (Marketing), Scooters, Commuter Motorcycles and Corporate Brand: “We have known that mileage has always been the overriding concern for the Indian Commuter. However, we believe this concern is from a strong desire to do more, achieve more, go that extra mile – especially for their loved ones. Hence this concern for mileage is based on the need to clock more and more “Dil Ka Mileage”, through going that extra mile for their loved ones. TVS Jupiter is their preferred ride, not only because of its performance, including mileage, but for sharing the belief in “Dil ka Mileage”. We are confident that our consumers will be increasing their “Dil Ka Mileage” on every ride with their TVS Jupiter.”


Added Krishna Mani, Executive Creative Director – South, Dentsu Network Advertising Private Limited: “The idea was to elevate the brand from talking about just mileage of the scooter to what the man does with it. Mileage tells how far the scooter would go but Dil Ka Mileage tells you how far would the man go for his near and dear ones. The film celebrates the family man who everyday selflessly does little but important things for his loved ones that make them smile.”



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