TOI partners Healthians to celebrate National Health Checkup Day

31 Oct,2019

By A Correspondent

 

The Times of India has announced the launch of the Healthy India Fit India movement (HiFi) in support of the Fit India movement to drive the cause of building an authentic health and fitness platform. To promote the cause further, the group will launch the inaugural National Health Check-Up Day on December 1 this year.

 

The motivation behind this movement is to bring about a behavioral change in India surrounding preventive healthcare. Organised by the Times of India and Healthians, it is a full-fledged 360-degree health campaign to promote the country’s overall well-being. It focuses on encouraging Indians for periodic health check-ups and to be more aware of mental and physical well-being.

 

Speaking on the campaign, Puneet Gupt, COO – Times Internet said: “At The Times of India Group, we believe India grows stronger when we become healthier, and small changes in daily habits go a long way. We are excited to present our fellow Indians the opportunity to make a pledge for a healthier version of themselves by signing up for preventive health checkups. This would ensure that they are more aware of what their bodies are telling them, and ensure they are less stressed, more productive and happier.”

 

Added Deepak Sahni, Founder & CEO, Healthians: “National Health Check-Up Day is an initiative designed solely to raise awareness about the importance of preventive healthcare. The idea of dedicating a day to proactively work towards good health stemmed from the simple fact that we celebrate and recognize so many days like Mother’s Day, Father’s Day etc. however, we do not have a day for prevention of diseases. TOI’s Hi-Fi campaign gives us a perfect platform to create awareness about the importance of preventive healthcare for the masses. This partnership is the convergence of two complementary ideas – fitness and good health. Healthians is proud to be empowering this initiative solely for the coming years.”

 

 

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