By A Correspondent

Tinder has appointed Leo Burnett as its creative agency. The business win happened after a multi-agency pitch, and Leo Burnett’s Mumbai office will head the business.

Dheeraj Sinha

Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said: “Technology and social trends have transformed the way we meet and connect with people and in that purview Tinder has significantly changed the rules of social discovery for the new generation. This provides us the perfect platform to create the kind of new-age work which we believe will drive interesting and meaningful conversations around the brand and we are looking forward to this opportunity.”

Rakesh Hinduja

Added Rakesh Hinduja, COO, West, Leo Burnett India: “Consumer Tech is an exciting and challenging space and needs a Humankind driven approach to connect with people behaviour for this category. Wave 3 solutions comes naturally to the young brands and the target audience we are talking to and we look forward to creating some memorable and exciting work for Tinder.”