By A Correspondent

TikTok has announced its collaboration with GoIbibo to make this festive season special for its community of over 200 million users. TikTok has launched Diwali-themed stickers that will be available for users to create personalized greetings using #TikTokDiwali. The users with the most creative greetings will win rewards ranging from goCash+ to domestic and international travel packages provided by GoIbibo. The campaign is live from October 19 to 28.

Said Sachin Sharma, Director of Sales and Partnerships, TikTok India: “At TikTok, we encourage our community to share their special moments on the platform. Through our collaboration with GoIibibo, we want to make those moments even more joyous for our over 200 million users. We are excited about this partnership and look forward to seeing our users share warm yet quirky Diwali greetings for their friends and family.”

Added Sunil Suresh, Chief Marketing Officer, Goibibo: “We are delighted to partner TikTok to make this Diwali extra special and engaging for our travel community. Traveling is an experiential way to create new memories. The essence of our collaboration is to give an opportunity to the TikTok users to get creative, share their happy moments with the community to create exciting new memories. GoIbibo hopes to add in the energy and vibe to the festival with this campaign.”