Tata Salt celebrates Gandhi Jayanti with #BapuReminder

03 Oct,2019

By A Correspondent

 

On the 150th birth anniversary of Mahatma Gandhi, Tata Salt paid a tribute through an initiative, #BapuReminder on Mumbai’s MG Road. Tata Salt set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’. People passing on Mahatma Gandhi Road in South Mumbai were nudged by Bapu’s voice through a targeted sound-beam technology. The interactive installation was exhibited on October 1 and 2.

 

Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. said: “Tata Salt has always stayed true to its credo of ‘Desh ki Sehat, Desh Ka Namak’ and this initiative is our homage to the Father of the Nation. As the nation celebrates Mahatma Gandhi’s 150th birth anniversary, this unique installation with interactive images and sounds will help bring alive his thoughts and words on cleanliness and sanitation for all. Just as nutrients like iodine are important to good health, good hygiene and sanitation are just as critical, and we hope the #BapuReminder initiative will instil in each one the aspiration to be a torchbearer for a cleaner nation.”

 

 

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