Tata Motors rolls out #TheUltimateElectricDrive campaign

15 Oct,2019

By A Correspondent

 

Gearing up for the launch of the new Nexon EV, Tata Motors has signed up Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities.

 

Said Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors: “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”The campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek mannerThe campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek manner

 

 

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