Taproot gets Free Press Journal to change its masthead again on World Food Day

16 Oct,2019

By A Correspondent


In August, on National Sports Day, the Free Press Journal changes its masthead to Free Sports Journal. And today (October 16), it is calling itself the “Free Food” Journal.


Said Abhishek Karnani, Director, Free Press Journal: “This is one of the most pressing issues that India is facing. A number of NGOs and organisations, including government bodies, have been working on finding solutions to this issue for the last 4-5 years. We want to do our bit to contribute and to raise awareness about the issue. By changing our masthead to reflect it, we are reflecting upon and dedicating two full pages to amplify this it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days. The idea was brought to us by Taproot Dentsu, one of India’s leading advertising agencies.”


Added Santosh Padhi, Chief Creative Officer and Co-Founder, Santosh Padhi (Paddy): “I’m glad that we have the platform to give this issue the importance it deserves. And I’m even happier to say that we have managed to get quite a few NGOs to partner with us and accept donations, who are also just a phone call away in case you want to donate leftovers from a party, wedding or gathering. So, we have a strong call to action well integrated.”


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