Star India, Zee & Viacom18 announce festive pricing

14 Oct,2019

By A Correspondent


In keeping with the festive spirit, Star India, Zee and Viacom have announced special pricing for it’s a la carte channels.


Said Sanjay Gupta, Country Manager, Star and Disney India Star on its ‘Tyohar ka Upahar’ promotional offer for its 16 a-la-carte channels: “The Star network is known to offer best-in-class content inspiring a billion imaginations, making us a household name today. With this promotional offer for the festive season, we hope to spread even more cheer and get more families to experience and engage with our varied entertainment offerings.”


As for Zee, the festive offer sees the a la carte price of Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Sarthak been reduced from the present Rs 19 to Rs 12 per month.


Said Atul Das, Chief Revenue Officer – Affiliate Sales, Zee: “Zee is the pioneer of Indian television industry. Starting with ‘Zee TV’ 27 years ago, and with addition of its strong regional language offerings over the years, Zee is today the No 1 entertainment network in the country. Zee further demonstrated its leadership by becoming the first major broadcaster to declare MRPs under the NTO regime, in August 2018. While there were teething issues during the initial phase of NTO transition, it has brought greater transparency across the television value chain.”


Commenting on the initiative, Prathyusha Agarwal, Chief Marketing Officer, Zee Entertainment added: “With the movement from low involvement bulk purchase to high involvement active unit purchase, the MRP regime is a great move for the consumer. Zee with its strong channel brand and culturally rooted content has become an obvious first choice for viewers. We firmly believe that we have fundamentally great products and robust value offerings. As a broadcast network, our endeavor therefore is to make our channels more and more accessible to the maximum number of viewers across the country. This festive bonanza offer would be an irresistible consumer delight and will go a long way in deepening consumer loyalty with the TV entertainment category.”


Viacom18 too has announced a la carte price for its flagship Hindi GEC Colors and Kannada GEC Colors Kannada at Rs 12/month each. In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.  As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of 19 to 12 per month each.


Said Sudhanshu Vats, Group CEO and MD, Viacom18:“As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”



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