Spotify turns the spotlight on Diwali via latest ad films

09 Oct,2019

By A Correspondent


Spotify has launched a series of ads that have been conceptualised and created by Leo Burnett India. The campaign features three films that will be aired on TV, along with amplification across priority digital platforms.


Said Amarjit Batra, Managing Director for Spotify India: “Diwali is all about chores, family time, get togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate.”


Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett added: “With three billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”



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