Spaces launches second edition of its Rangana Collection

18 Oct,2019

By A Correspondent


Interiors specialists Spaces has launched its latest campaign to introduce its limited-edition festive range – Rangana Collection. The campaign kickstarts with two digital films conceptualized by Ogilvy that depict how the Indian art forms are translated into inspiring bedsheets.


Commenting on the campaign, Manjari Upadhye, CEO, Domestic Business, Welspun India said: “Spaces is synonymous to thoughtful living with its unique designs and innovative products. It is a brand that weaves contemporary and traditional designs on bed, bath, coordinates. In line with this ethos, the new Rangana Collection celebrates the Indian traditional art forms with a modern touch. Through our campaign, we aim to revive our ancient art forms and rich heritage. Taking forward the idea of thoughtfulness, we are also giving back to the society by contributing to the growth of the artisans’ community.”


Speaking on the campaign, Srreram Athray, Group Creative Director, Ogilvy added: “As Rangana’s designs are all inspired by traditional Indian art, we came up with a simple idea to make that connection. And we threw in a bit of entertainment too”.


The campaign will be promoted across various digital platforms, OOH, retail branding and in-cinema video ad promotions.



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