Seniority and Dozee urge millennials to take #ParentalLeave this Diwali

24 Oct,2019

By A Correspondent


Seniority, the specialized e-retail destination for senior citizens, and Dozee, a health monitor, have collaborated to launch #ParentalLeave, a special campaign to promote PL or Parental Leave urging millennials to spend quality time with their parents this festive season.


Said Ayush Agrawal and Tapan Mishra, Co-Founders, Seniority: “Stressful lifestyle and demanding work schedules leave little scope for youngsters to spend enough time with their parents and loved ones. This brand film, in collaboration with Dozee, is a gentle reminder for them to take #ParentalLeave this festive season and bring a smile on their faces. With this campaign, we want to assure our customers that Seniority will always be a click away to take care of the medical and lifestyle needs of their ageing parents and grandparents.”


Added Pritish Gupta, COO & CBO at Dozee: “Most of us live away from our parents and even though we are constantly concerned about their well-being, it is very difficult to actually know how they really are! That was our inspiration of building Dozee – how can we simplify healthcare to a level where elders don’t have to do anything at all but sleep, while kids get daily updates on their app. We partnered with Seniority, one of the torchbearers in the eldercare space, to bring this message across to millennials that taking care of your parents is actually not that difficult anymore.”


Said Seniority’s creative agency Ice Media Lab founders Debojit Saha and Ambarish Majumdar: “The idea #ParentalLeave is extremely personal, our superhero parents rarely talk about their health unless it’s critical. We wanted to tell a story common to every millennial who wants to be assured of their parents’ health before a catastrophe happens. This is an ode to our superhero parents.”



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