Senco signs heptathlete Swapna Barman as brand ambassador

01 Oct,2019

By A Correspondent

 

Senco Gold & Diamonds, eastern India’s largest jewellery retail chain signed 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as its new brand ambassador.  She will be promoting “Everlite” – the light-weight jewellery range from Senco.

 

Meanwhile, jewellery chain also rolled out a new brand campaign on women empowerment “#DontTakeMeLightly” featuring Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold & Diamonds, she will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge as winner.

 

Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: ‘It is an honour to have 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of ‘#DontTakeMeLightly,’ which celebrates the spirit of those indomitable and unstoppable daughters of the country.”

 

 

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