Savlon Swasth India Mission marks Global Handwashing Day

17 Oct,2019

By A Correspondent


Savlon, through its initiative Savlon Swasth India Mission, celebrated Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young children to germs.


Unveiled in 2016, ITC Savlon Swasth India Mission attempts to encourage behavioural change towards hygiene amongst children through various engaging and entertaining educational initiatives. The initiative has been able to reach more than three million students across 12,000 schools in India and continues to enable children as champions of change for health and hygiene.


Said actor Boman Irani, who is associated with the cause: “Hand Hygiene is critical and the message needs to be inculcated as a habit amongst children not just today but every day. Really appreciate this simple initiative which communicates the message on hand hygiene in such a creative manner. It indeed is a fun video and is a candid capture of children and their reactions to the germs that follow.”



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