Republic & EbixCash partner for brand-integrated news studio

21 Oct,2019

By A Correspondent


Republic Media Network and EbixCash have announced what they bill as the “world’s first brand-integrated news studio – the EbixCash Studio”.


With this tie-up, breaking news, interviews, round-the-clock bulletins, and customised news integrations will be delivered from the EbixCash studios giving the brand visibility across all the platforms of Republic Media Network – Republic TV, Republic Bharat, Republic HD OTT, and Republic World. The exact date of launch of this initiative is not known.


Said Arnab Goswami, Editor-in-Chief and Managing Director of Republic Media Network: “At Republic, we always work to break barriers and do something innovative. With the first-ever Brand Studio partnership, we are excited to bring a top-notch experience for the viewers and redefine the way the entire world sees brand partnerships.”


Added Robin Raina, Founder – EbixCash and Chairman & CEO of Ebix Group of Companies: “The seamless integration of brand and news as we join our hands with Republic is going to be the next big thing in the world of brand-media collaborations. The Brand Studio partnership takes forward our like-minded ideologies of being end-to-end players and paves way for a multitude of opportunities for the both of us. This is something that has never happened before, and we are eagerly looking forward to it.”


Added Vikas Khanchandani, Group CEO of Republic Media Network: “Republic Media Network has created the world’s first brand-integrated news studio. I am confident that what we have conceived as a brand idea will soon become an industry breakthrough. Being a technology-driven media publisher, we strive to deliver new age experiences for our clients. Considering the large reach and high engagement of Republic Media Network, our partnership will drive immense visibility and impact for EbixCash.”



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