Nippon India MF appeals to Indians with financial offering

30 Oct,2019

By A Correspondent

 

Nippon India Mutual Fund came up a campaign leveraging the festival of lights to highlight the entry of its new brand of mutual funds.

 

Notes a communique: “Where this campaign scores over the regular Diwali communication is that rather than just wishing viewers happy Diwali or pushing a product with a discount, NIMF has cleverly woven the product deep inside the very plot of the film.”

 

 

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