Network highlights new Vinod Cookware range

11 Oct,2019

By A Correspondent


Network Advertising has launched an ad campaign for cookware brand Vinod Cookware.


Said Shayondeep Pal, Chief Creative Officer, Network Advertising: “First and foremost, the idea was to break the category code to get the eyeballs. All we know is when it comes to cookware, we end up showing home-makers, happy kids and satisfied husbands. How do we stay away from this clichéd universe and still talk about a revolutionary product innovation called SAS metal? At the other end of the spectrum, we didn’t want to make an esoteric commercial with a tenuous connect. So, the attempt was to come up with an idea that is organically humorous and closer to the product truth.”


Added Sunil Agarwal, Director, Vinod Cookware: “Vinod Cookware is synonymous with innovation and our offerings have been out strength. Our products have been able to stand the test of time and our substantial research has enabled us to understand the market and the consumers well. Our Platinum range is the perfect example of the focus we have on launching new products that address key consumer challenges. This new film created by Network Advertising encapsulates the brand and product promise effectively and I strongly believe that it will work very well for us in the market.”



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