Muse Dot Media executes digital campaign with Hima Das and Likee

18 Oct,2019

By A Correspondent

 

Muse Dot Media in association with video content app, Likee, conducted a digital Guinness world campaign with sprinter Hima Das and 50 other popular influencers including Shakti Mohan, Sahil Khan, Anushka Mitra etc.

 

Said Vaibhav Pathak, COO, Muse Dot Media: “The idea was to create a campaign that transcended state line and brought a feeling a feeling unity among audience and content creators across the country, especially at a time when the internet is full of hate & trolls. The association with Hima Das was a masterstroke for us as it blended passion & patriotism creating a strong positive impact on our brand audience. We were successful in bringing out what we aimed for. Having been associated with Likee since its introduction in India, it is extremely important to ensure the app gets results in the form on numbers and I am glad we were successful in doing so. We share a great relationship with the brand and look forward to taking the app to newer heights in India and globally.”

 

Added Dev He, India Head- Likee/Bigo: “Since the day Muse Dot Media pitched us the campaign, we were sure it would create a strong ripple effect in the digital space. Watching the changing dynamics of the digital influencer community is really intriguing and I am glad that we are being able to reach out to people who are paving new roads digitally with innovation and talent. Muse Dot Media has been our partner since the beginning and has evolved into a pioneer for digital & offline brand campaigns. We aim to continue working with their talented team and provide a platform to brilliant influencers in the country to create good content while spreading the message of unity.”

 

 

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