Mochi says awesomeness is contagious, via new ad campaign

25 Oct,2019

By A Correspondent

 

Mochi has launched its latest brand campaign, ‘Awesomeness is Contagious’ that promotes its latest AW collection. The campaign brings out the youthful, fun and eccentric side of the millennials and is an extension to Mochi’s philosophy of #StayAwesome.

 

Speaking about the campaign, Alisha Malik, VP – Marketing and Ecommerce Mochi, said: “In the fast-paced digital world, where the youth of today consume a lot of content online, it’s only natural for brands to catch their attention on the web. Mochi’s latest campaign dictates style, quirkiness, and flamboyance by catching the pulse of the next-gen through the core thought ‘Awesome is contagious’ that resonates with them closely.”

 

The campaign has been conceptualised and executed by Makani Creatives.

 

 

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