Logitech partners Dentsu Webchutney to launch Logitech Pebble in India

07 Oct,2019

By A Correspondent

 

Logitech has joined hands with Dentsu Webchutney to launch the new Logitech Pebble mouse. The agency has conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyses their Instagram profiles to check if their vibe matches the stylish mouse.

 

Commenting on the launch, Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney said: “A Rube Goldberg machine is one of the best examples of art and technology coming together. Something that the audience and the product both can relate to. Every stage in the installation is a visual representation of a unique part of your Instagram profile. We scanned through the user’s interests like fashion, travel, music and more to get a cohesive quotient. We hope that the InstaVibe Test really brings consumers closer to the Pebble’s product promise”

 

 

Post a Comment 

Comments are closed.