Life insurance companies join hands to launch awareness campaign

11 Oct,2019

By A Correspondent


Life Insurance Council has launched a joint campaign with the slogan ‘Sabse Pehle Life Insurance’. The campaign represents joint efforts of all 24 Indian life insurance companies who are working towards creating a common narrative aimed at increasing life insurance awareness in the country.


Said V Manickam, Secretary, Life Insurance Council: “As part of Indian culture, our elders have always stressed on doing the most essential things first and then opt to carry on with other things. This is an integral part of day to day conversations. ‘Sabse Pehle Life Insurance’ comes from this very cultural nuance and will help establish an understanding of the essentiality of life insurance in our lives and the need to treat it as top most priority while planning for life.”



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