Kantar and Frrole announce the launch of ‘TGI Social+

10 Oct,2019

By A Correspondent


Kantar has partnered with Frrole to roll out TGI Social+, a tool that will bring together consumer profiles from TGI embedded with social media analytics to provide a comprehensive understanding of online consumers.


Commenting on the new offer, Hemant Mehta, Managing Director, Insights Division, Kantar said: “We know that consumers express themselves more openly and candidly when they are online. Social media analytics gives marketers a unique opportunity to comprehensively understand their consumers, gather their feedback, their likes and dislikes, their issues and interests effectively. This 360-degree understanding of their consumers can help them tailor their messages sharply and make them more relevant and reach the right audience. TGI Social+ is our unique, first of its kind offer that helps brands to engage and talk to their consumers in their language using relevant themes, at relevant times and on relevant online channels.”


Added  Amarpreet Kalkat, CEO, Frrole: “We are delighted to partner with a global leader like Kantar to bring together online and offline insights in one place, creating a first of its kind offering that has been missing from the arsenal of marketing teams. It allows both of our customers on the agency as well as brand side to develop a holistic picture of their consumer and the market. It also allows them to answer previously unanswered question during planning and measurement, without having to bother about the hitherto isolated nature of data sources. That will now be a thing of the past for those who use TGI Social+.”



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