InMobi adds Microsoft Advtg platform for marketers

25 Oct,2019

By A Correspondent


InMobi announced that it has extended its partnership with Microsoft by adding the Microsoft Advertising business to its current portfolio of offerings. InMobi will now be able to offer marketers an integrated solution to power their campaigns built on search capability of Microsoft Advertising and mobile capability of InMobi Marketing Cloud.


Said Mark Richardson, VP of Global Corporate Sales at Microsoft: “We see an immense opportunity to grow the search and display market in India where digital is growing thirty percent year on year. Our relationship with InMobi, India’s first tech unicorn ,will enable Microsoft Advertising to leverage InMobi’s knowledge of the Indian mobile landscape and its go-to-market platform to grow the business further.”


Added Vasuta Agarwal, MD, Asia Pacific at InMobi: “The extended partnership between Microsoft Advertising and the InMobi Marketing Cloud will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and display platforms. Our deep appreciation of Indian marketers’ needs, a keen understanding of the Indian market and a customer-obsessed team, position us uniquely to bring Microsoft Advertising to marketers in India.”



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