India cycles its way to health through #TheNutriMovement campaign

18 Oct,2019

By A Correspondent


Britannia NutriChoice is advocating consumers to make good choices not just in their snacking habits but for their overall fitness and activity. Actors Vidyut Jamwal and Bhumi Pednekar have joined the journey through a digital campaign in encouraging people to make a healthy start and participate in the movement.


Said Vinay Subramanyam, Head-Marketing, Britannia Industries while talking about the initiative: “NutriChoice launched the #TheNutriMovement to motivate people to take small steps towards a fitter, more fulfilling life and discover the ‘power of a good choice’. We encouraged people across the country to take up a near zero- barrier sport like cycling. We brought on board influencers like Bhumi Pednekar and Vidyut Jamwal who are icons of physical fitness. As a part of the campaign, cyclists across 23 cities in the country cycled over 9500 kms, which was 3x of our target! We will continue to drive similar initiatives that nudge people to adopt a healthier way of life.”



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